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An Interactive Advent-style Calendar
Color Street collaborated with Dot.vu to create an Online Advent Calendar bursting with games, quizzes, videos, giveaways, and sneak peeks of their upcoming collections.
2 Weeks
Creation Time
+500, 000
Experience Views
+75, 000
Subscriber Growth
The Challenge
Color Street came up with the idea to create an engaging experience during the holiday season. Naturally, they opted for an Online Advent Calendar to give customers exclusive deals and exciting content. The marketing team's need for a turnkey solution led them to Dot.vu.
The biggest challenge was that Color Street had only two weeks to build the calendar. With such short notice, our content production department had to assist with setting the logic functionality behind the experience. Despite time constraints, Color Street published their interactive advent-style calendar and surprised their followers on schedule.
The Concept and the Solution
The advent calendar was created with unique content under each lock, where customers could come back every day for a chance to win. Each lock contained different types of content, such as knowledge quizzes, video quizzes, interactive "what happens next" videos, and personality tests. The campaign was created in under 1 week, and it was published in 11 countries across Europe. The campaign's main objective was to gain new email subscribers, activate customers, and generate awareness.
The Result
Color Street published an Online Advent Calendar packed with games, quizzes, videos, giveaways, and sneak peeks of their upcoming collections. Customers were invited to engage with the brand day after day during the holiday season.
Color Street gated the experience to generate leads. So, all visitors needed to give their information to access the exclusive calendar. As a result, the Advent Calendar led to a huge growth in the company’s email list.
About the Company
Benefit Cosmetics is a global beauty brand founded in San Francisco in 1976 by twin sisters Jean and Jane Ford. Known for its playful approach to beauty, Benefit offers a wide range of makeup, skincare, and beauty services, with a particular reputation for its brow products.
Today, Benefit Cosmetics operates in more than 50 countries with over 3,200 locations worldwide. The company has been part of LVMH since 1999 and continues to combine innovative beauty products with a fun and distinctive brand personality.
Company Facts
Industry
Beauty & Cosmetics
Retail
Consumer Goods
Company Size
+1000
Headquarter
San Francisco, California,
United States
Project
Interactive Advent-style Calendar
Related Interactive Experiences
Marketing Games
Seasonal Marketing Campaigns
Online Advent Calendar
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“We launched our branded Interactive Experience across 11 European countries, generating over half a million hits and more than 75K subscribers. It was a highly successful campaign for us.”
Fabienne Vossen, Digital Media Associate at Benefit
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
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